How Do You Attract Qualified Buyers?

When you list your property, it must attract the attention of qualified buyers who are ready to act. Otherwise, your property may sit on the market longer than necessary and you may not achieve the price it deserves.

With over 20 years of experience practicing real estate throughout Massachusetts, we know how to position properties to sell quickly and for top dollar across Boston and surrounding communities, the North Shore, the South Shore, Metro West, and Southeastern Massachusetts.

Strategic Marketing That Works

Selling a property requires more than placing a sign on the lawn. We implement comprehensive marketing strategies tailored to your property and market conditions:

Professional Presentation

• Professional photography that showcases your property at its best
• Drone photography when applicable to highlight property features, acreage, and location
• Detailed floor plans that help buyers understand the layout and flow
• Virtual tours and video walkthroughs for maximum reach
• Compelling property descriptions that highlight key features and benefits
• High-quality marketing materials that showcase your property effectively

Maximum Exposure

• MLS listing that reaches every agent and buyer actively searching
• Strategic placement in print and online publications where serious buyers search
• Featured promotion on our established website with proven traffic
• Targeted social media campaigns to reach qualified buyers
• Email marketing to our extensive database of active buyers and agents

Open Houses and Private Showings

• Strategically scheduled open houses to generate interest and urgency
• Coordinated showings with qualified buyers and their agents

Our Network Advantage

Our two decades in these markets mean we have extensive relationships with buyers, agents, and industry professionals throughout Massachusetts. The moment your property is listed, we activate this network to identify potential buyers who match your property profile.

We maintain an extensive private list of in-house buyers actively searching for properties. We also have long-term relationships with serious investors looking for opportunities across all our markets. Often, we can match your property with qualified buyers before it even hits the public market.

We regularly work with buyers searching for properties like yours. We know who’s looking, what they need, and how to position your property to stand out in their search.

Experience That Sells Properties

Our marketing approach is informed by years of understanding what works in different market conditions. We know how to price strategically, when to push for aggressive marketing, and how to create the competitive environment that drives top offers.

Our job is to get qualified buyers to see your property, recognize its value, and make strong offers.

Ready to Get Started?

Want to learn more about how we’ll promote and market your property? Contact us through our website at johnhollisgroup.com for a no-obligation consultation.

The sooner we start, the sooner your property will be sold for the price it deserves.