Setting Your Price

How Do You Determine Your Asking Price?

You want to sell your property for the highest possible price. But how do you determine what that price should be? Price it too high and you risk sitting on the market while qualified buyers pass you by. Price it too low and you leave thousands of dollars on the table.

Getting the price right from the start is critical.

Strategic Pricing Based on Experience

With over 20 years of experience practicing real estate throughout Massachusetts, we know what properties sell for across Boston and surrounding communities, the North Shore, the South Shore, Metro West, and Southeastern Massachusetts. More importantly, we know how to position your property at the high end of that range.

Our Pricing Process

We Look at What’s Actually Sold Many sellers focus on what’s currently listed. We focus on what’s actually closed. We analyze recent comparable sales in your area to determine real market value, not wishful thinking.

We Identify Properties Most Like Yours Not all comparables are equal. We identify properties that truly match yours in size, condition, location, and features. This gives you an accurate baseline for pricing strategy.

We Assess What Sets You Apart Special features matter. Hardwood floors, renovated kitchens and bathrooms, outdoor spaces, additional acreage, income potential for investment properties – we evaluate how these factors impact buyer interest and pricing power in your specific market.

We Factor in Current Market Conditions Pricing isn’t just about your property. It’s about understanding current buyer demand, inventory levels, and competitive positioning. Our two decades of experience mean we recognize market patterns and know when to price aggressively versus conservatively.

We Consider Your Timeline and Goals The right price depends on your objectives. Need to sell quickly? We’ll price to generate immediate interest. Have time to test the market? We can position at the higher end and adjust if needed. We align pricing strategy with your goals.

Knowledge That Maximizes Value

We begin by understanding your property and all its desirable features. Then we provide comprehensive market analysis that shows you exactly how we arrived at our recommended price and what factors support that recommendation.

You won’t get generic automated valuations. You’ll get expert analysis from agents who know these markets intimately and have successfully priced and sold properties like yours for over 20 years.

Ready to Find Out What Your Property Is Worth?

Curious what your property is likely to sell for in today’s market? Complete the form below to schedule a no-obligation consultation. We’ll provide you with a detailed pricing analysis and strategy.


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